GET YOUR BUSINESS ON THE MAP USING BRISBANE LOCAL SEO
Many Australian companies have the same products and service offering as yours, but not all of them are competitors because they don’t target the same geographical audience you do. Most people use the services of businesses close to where they live or work to save time and money. Your ideal target market will be people in your area, which is why you need to use local SEO to ensure that they find you. MaITs can offer your business in Brisbane and the Sunshine Coast local SEO assistance it needs to stand out.
WHAT IS LOCAL SEO AND HOW DOES IT DIFFER FROM STANDARD SEO?
While SEO is aimed at getting your business found by the right people, local SEO is aimed at getting your business found by the right people in an area. This involves giving customers the information they need to visit or call your company or make a purchase. The information a local customer would be interested in would differ greatly from the interest of a customer who just wants to know more about your brand. A local customer will want to know your address as well as your operating hours, and they’ll also want to know if there are accurate directions that will take them there.
A potential customer should be able to find your business’s street address and telephone number easily and quickly, whether your website is being viewed on a PC or mobile device. For this reason, your business’s mobile website performance can also impact your local SEO outcomes. A great mobile website loads instantly, is easy to read on a small screen and leaves no guesswork when it comes to navigation so that a person wanting to fill in a form or click through to a Contact Us page can do so easily.
HARNESS REVIEWS TO YOUR ADVANTAGE
A major factor impacting local SEO efforts and how your business is perceived is how frequently it is reviewed and the kind of reviews it receives. The more reviews and the more positive they are, the better. Getting people to leave reviews and following up on customers is part of local SEO.